Digital - Media - Technology
Advice - Business and Commercial Development - Investments
Experience - Insight - Pragmatism
Publishing - Advertising - Ecommerce
We established our company in The Netherlands. A country where the digitalization is proceeding at a strong pace and which has an impact on every company. Traditional media are facing decline. Digital media become more and more global as the new generation adopts English as the media language. The entry barrier for publishing content is almost minimized to zero and international digital giants are setting the benchmark for advertising standards and (ecommerce) margins. It is a complex and challenging world where boardroom guidance and start up experience is needed.
Our clients have the following characteristics:
Our expertise is sought in the following fields:
How to get ideas? An important question that has been answered by James Webb Young in the accessible book “A Technique for Producing Ideas”, describing the five stages of idea production.
Is a good idea very valuable? Yes and no. Yes because without ideas there would be no innovation. No because there are many good ideas and only a few survive. In this respect, the 1111 test helps to get to reality.
In this test, you get 1 point for the idea, 10 points for the detailed idea put on paper, 100 points for a well elaborated business plan and 1,000 points for a working demo or first paying customer. Most investors are willing to invest if you have scored at least 1,100 points. The test does help to manage expectations ;-), but nobody denies a starting entrepreneur to believe in his idea.