Set up of a line of and idealistic green line of children care products.
Boútriba was available on the Dutch Market since the fall of 2007 and started in the retail chain, De Bijenkorf. Next to pure and safe, Boútriba conveyed an oriental way of personal care based on four different temperaments of children: adventurous, responsible, sensitive and inquisitive. For each temperament a separate line of products had been developed with a specific accompanying colour: red, green blue and yellow. In addition to these four lines, Boútriba offered a white line of products destined for the sensitive and allergic skin.
The assortment of Boútriba consisted of bath- and shower products, handwashfoam, body creams, facial creams, massage creams and hand made massage blocks, essential oils and hair products. No ingredients hazardous to the health of the children were used in the products. All products were dermatologically tested and approved, pH-neutral and naturally without testing on animals.
Boútriba truly believed that idealism and business can be properly united in one company. Respect for mankind, environment, and society is the root of Boútriba. Its philosophy was derived there from and expressed by the use of natural ingredients, the trust it had in its customers and the fair pricing pursuant to which Boútriba products would be accessible to a broad social group of parents. Boútriba distrbuted 10% of its profits to projects pertaining to the education, safety and well-being of children.
We stopped the brand and divested some assets.